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<channel>
	<title>Marketing Mutation</title>
	<link>http://marketingmutation.com</link>
	<description>New Media demands New Media Marketing</description>
	<pubDate>Tue, 25 Sep 2007 11:21:38 +0000</pubDate>
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	<language>en</language>
			<geo:lat>41.945681</geo:lat><geo:long>-87.704803</geo:long><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/MarketingMutation" type="application/rss+xml" /><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingMutation" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingMutation" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare href="http://feeds.my.aol.com/add.jsp?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingMutation" src="http://o.aolcdn.com/favorites.my.aol.com/webmaster/ffclient/webroot/locale/en-US/images/myAOLButtonSmall.gif">Subscribe with My AOL</feedburner:feedFlare><feedburner:feedFlare href="http://www.rojo.com/add-subscription?resource=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingMutation" src="http://blog.rojo.com/RojoWideRed.gif">Subscribe with Rojo</feedburner:feedFlare><feedburner:feedFlare href="http://www.bloglines.com/sub/http://feeds.feedburner.com/MarketingMutation" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare href="http://www.netvibes.com/subscribe.php?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingMutation" src="http://www.netvibes.com/img/add2netvibes.gif">Subscribe with Netvibes</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingMutation" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://www.pageflakes.com/subscribe.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingMutation" src="http://www.pageflakes.com/ImageFile.ashx?instanceId=Static_4&amp;fileName=ATP_blu_91x17.gif">Subscribe with Pageflakes</feedburner:feedFlare><item>
		<title>See SocialMedia.ws</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/161026049/</link>
		<comments>http://marketingmutation.com/2007/09/25/see-socialmediaws/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 11:21:38 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/09/25/see-socialmediaws/</guid>
		<description><![CDATA[This blog is no longer updated. Please see the social media marketing blog for current posts. (http://socialmedia.ws)
Thanks.
Share This
]]></description>
		<wfw:commentRss>http://marketingmutation.com/2007/09/25/see-socialmediaws/feed/</wfw:commentRss>
		<feedburner:origLink>http://marketingmutation.com/2007/09/25/see-socialmediaws/</feedburner:origLink></item>
		<item>
		<title>SPAM! Does MySpace Need a Comments Manager, or what?</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/124263958/</link>
		<comments>http://marketingmutation.com/2007/06/12/spam-does-myspace-need-a-comments-manager-or-what/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 17:27:26 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[User-Generated]]></category>

		<category><![CDATA[SPAM]]></category>

		<category><![CDATA[Community]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[MySpace]]></category>

		<category><![CDATA[Security]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/06/12/spam-does-myspace-need-a-comments-manager-or-what/</guid>
		<description><![CDATA[How much MySpace SPAM do you get daily?
If you have a MySpace profile, then you are probably aware that spammers frequently gain access to personal MySpace accounts of people who don&#8217;t have difficult passwords. The result of this is that you start to receive tons of crappy spam comments from people who are legitimate non-spammer [...]]]></description>
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		<feedburner:origLink>http://marketingmutation.com/2007/06/12/spam-does-myspace-need-a-comments-manager-or-what/</feedburner:origLink></item>
		<item>
		<title>How to Guarantee Your Social Media Marketing Flops</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/115945058/</link>
		<comments>http://marketingmutation.com/2007/05/11/how-to-guarantee-your-social-media-marketing-flops/#comments</comments>
		<pubDate>Fri, 11 May 2007 17:41:49 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[Listening]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/05/11/how-to-guarantee-your-social-media-marketing-flops/</guid>
		<description><![CDATA[What comes to mind you hear the term &#8220;social media marketing&#8221;? 
Blogs? Podcasts? Wikis? Digg? YouTube? MySpace?
Yes, all of these topics float around in the social space. But blog posting and Digg diving should only afterthoughts in a well-planned social media marketing campaign. 
As Jennifer Laycock of Search Engine Guide said at the SES Columbus [...]]]></description>
		<wfw:commentRss>http://marketingmutation.com/2007/05/11/how-to-guarantee-your-social-media-marketing-flops/feed/</wfw:commentRss>
		<feedburner:origLink>http://marketingmutation.com/2007/05/11/how-to-guarantee-your-social-media-marketing-flops/</feedburner:origLink></item>
		<item>
		<title>10 minutes to social media workshop</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/115313719/</link>
		<comments>http://marketingmutation.com/2007/05/09/10-minutes-to-social-media-workshop/#comments</comments>
		<pubDate>Wed, 09 May 2007 11:55:18 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[User-Generated]]></category>

		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/05/09/10-minutes-to-social-media-workshop/</guid>
		<description><![CDATA[I&#8217;m in the presentation room right now here in Columbus. Hopefully, I&#8217;ll be able to Twitter my way through it. More soon&#8230; Get real time updates while I&#8217;m in the workshop. Text message &#8220;follow occasional&#8221; to 40404 (no quotes).
Share This
]]></description>
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		<feedburner:origLink>http://marketingmutation.com/2007/05/09/10-minutes-to-social-media-workshop/</feedburner:origLink></item>
		<item>
		<title>Columbus Search Engine Strategies Live! Event Two Days Away</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/114865625/</link>
		<comments>http://marketingmutation.com/2007/05/07/columbus-search-engine-strategies-live-event-two-days-away/#comments</comments>
		<pubDate>Mon, 07 May 2007 19:36:17 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/05/07/columbus-search-engine-strategies-live-event-two-days-away/</guid>
		<description><![CDATA[I&#8217;m going! Are you? I&#8217;ll also be attending the social media workshop training session. 
Throughout the day, I&#8217;ll be broadcasting updates on Twitter. You can receive all my updates from the SES Live! event sent directly to your mobile phone. 
Simply text message &#8220;follow occasional&#8221; to 40404.
Share This
]]></description>
		<wfw:commentRss>http://marketingmutation.com/2007/05/07/columbus-search-engine-strategies-live-event-two-days-away/feed/</wfw:commentRss>
		<feedburner:origLink>http://marketingmutation.com/2007/05/07/columbus-search-engine-strategies-live-event-two-days-away/</feedburner:origLink></item>
		<item>
		<title>Fact: Web Analytics Increases the Value of Your Business</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/112046660/</link>
		<comments>http://marketingmutation.com/2007/04/25/fact-web-analytics-increases-the-value-of-your-business/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 03:53:29 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Web Analytics]]></category>

		<category><![CDATA[Conversion Rate]]></category>

		<category><![CDATA[Content]]></category>

		<category><![CDATA[Personalization]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/04/25/fact-web-analytics-increases-the-value-of-your-business/</guid>
		<description><![CDATA[Yes, it&#8217;s true. And here is why.
Web Analytics enables heightened content-targeting. It also allows you to tailor each offer based on a user&#8217;s behavioral and psychographic data.
Tailored Offers = Higher Conversion Rates
When users are presented with offers that are increasingly relevant to their situation, they purchase more. Often.
Higher conversion rates allow you a maintain a [...]]]></description>
		<wfw:commentRss>http://marketingmutation.com/2007/04/25/fact-web-analytics-increases-the-value-of-your-business/feed/</wfw:commentRss>
		<feedburner:origLink>http://marketingmutation.com/2007/04/25/fact-web-analytics-increases-the-value-of-your-business/</feedburner:origLink></item>
		<item>
		<title>Fact: Web Analytics Drives Relevant Content, Builds User Trust</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/112044511/</link>
		<comments>http://marketingmutation.com/2007/04/25/fact-web-analytics-drives-relevant-content-builds-user-trust/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 03:38:22 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/04/25/fact-web-analytics-drives-relevant-content-builds-user-trust/</guid>
		<description><![CDATA[The WebTrends seminar was great. Seriously, IMO WebTrends set an example as how informational and relevant a free seminar can be. 
To be honest, I didn&#8217;t know what to expect. Another company in their position could have really turned event into a giant sales pitch. 
But the WebTrends reps and their partners opened my eyes [...]]]></description>
		<wfw:commentRss>http://marketingmutation.com/2007/04/25/fact-web-analytics-drives-relevant-content-builds-user-trust/feed/</wfw:commentRss>
		<feedburner:origLink>http://marketingmutation.com/2007/04/25/fact-web-analytics-drives-relevant-content-builds-user-trust/</feedburner:origLink></item>
		<item>
		<title>WebTrends - Chicago Web Analytics Seminar</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/111776647/</link>
		<comments>http://marketingmutation.com/2007/04/25/webtrends-chicago-web-analytics-seminar/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 06:56:39 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/04/25/webtrends-chicago-web-analytics-seminar/</guid>
		<description><![CDATA[This should be an interesting day. Granted it&#8217;s free, so they will showcasing WebTrends software. But I don&#8217;t have a problem with that at all. In fact, I hope WebTrends representatives show me that WebTrends analytics can help me do what I do better. Here is more on the seminar.
Here&#8217;s the parts of the day&#8217;s [...]]]></description>
		<wfw:commentRss>http://marketingmutation.com/2007/04/25/webtrends-chicago-web-analytics-seminar/feed/</wfw:commentRss>
		<feedburner:origLink>http://marketingmutation.com/2007/04/25/webtrends-chicago-web-analytics-seminar/</feedburner:origLink></item>
		<item>
		<title>Double Your Search Engine Traffic the Easy Way</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/111457443/</link>
		<comments>http://marketingmutation.com/2007/04/23/longtail-keyword-optimization-software/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 03:12:52 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/04/23/longtail-keyword-optimization-software/</guid>
		<description><![CDATA[I just started a new section of Marketing Mutation where I will list the actual software I use for SEO. (the new section can be found by clicking the navigation link labeled, SEO Tools. I will also write about how I use each tool to get results. 
My first page of this section is first [...]]]></description>
		<wfw:commentRss>http://marketingmutation.com/2007/04/23/longtail-keyword-optimization-software/feed/</wfw:commentRss>
		<feedburner:origLink>http://marketingmutation.com/2007/04/23/longtail-keyword-optimization-software/</feedburner:origLink></item>
		<item>
		<title>Embrace Transparency To Reclaim Control of Your Brand Message</title>
		<link>http://feeds.feedburner.com/~r/MarketingMutation/~3/111130942/</link>
		<comments>http://marketingmutation.com/2007/04/22/how-transparency-reclaims-control-of-your-brand-message/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 22:01:24 +0000</pubDate>
		<dc:creator>dan</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[User-Generated]]></category>

		<category><![CDATA[Community]]></category>

		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://marketingmutation.com/2007/04/22/how-transparency-reclaims-control-of-your-brand-message/</guid>
		<description><![CDATA[Marketing is no longer about crafting a rigid, isolated message.
Marketing is about how you handle your half of the conversation.
I just listened to an episode of Marketing Voices that featured an interview of Guy Kawasaki.  It&#8217;s a short, feel-good interview that packs an education. One topic that was covered is the fact that widely-known [...]]]></description>
		<wfw:commentRss>http://marketingmutation.com/2007/04/22/how-transparency-reclaims-control-of-your-brand-message/feed/</wfw:commentRss>
		<feedburner:origLink>http://marketingmutation.com/2007/04/22/how-transparency-reclaims-control-of-your-brand-message/</feedburner:origLink></item>
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