Web Analytics

Fact: Web Analytics Increases the Value of Your Business

Wednesday, April 25th, 2007

Yes, it’s true. And here is why.
Web Analytics enables heightened content-targeting. It also allows you to tailor each offer based on a user’s behavioral and psychographic data.
Tailored Offers = Higher Conversion Rates
When users are presented with offers that are increasingly relevant to their situation, they purchase more. Often.
Higher conversion rates allow you a maintain a […]

Fact: Web Analytics Drives Relevant Content, Builds User Trust

Wednesday, April 25th, 2007

The WebTrends seminar was great. Seriously, IMO WebTrends set an example as how informational and relevant a free seminar can be.
To be honest, I didn’t know what to expect. Another company in their position could have really turned event into a giant sales pitch.
But the WebTrends reps and their partners opened my eyes […]

WebTrends - Chicago Web Analytics Seminar

Wednesday, April 25th, 2007

This should be an interesting day. Granted it’s free, so they will showcasing WebTrends software. But I don’t have a problem with that at all. In fact, I hope WebTrends representatives show me that WebTrends analytics can help me do what I do better. Here is more on the seminar.
Here’s the parts of the day’s […]