User-Generated

SPAM! Does MySpace Need a Comments Manager, or what?

Tuesday, June 12th, 2007

How much MySpace SPAM do you get daily?
If you have a MySpace profile, then you are probably aware that spammers frequently gain access to personal MySpace accounts of people who don’t have difficult passwords. The result of this is that you start to receive tons of crappy spam comments from people who are legitimate non-spammer […]

10 minutes to social media workshop

Wednesday, May 9th, 2007

I’m in the presentation room right now here in Columbus. Hopefully, I’ll be able to Twitter my way through it. More soon… Get real time updates while I’m in the workshop. Text message “follow occasional” to 40404 (no quotes).
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Embrace Transparency To Reclaim Control of Your Brand Message

Sunday, April 22nd, 2007

Marketing is no longer about crafting a rigid, isolated message.
Marketing is about how you handle your half of the conversation.
I just listened to an episode of Marketing Voices that featured an interview of Guy Kawasaki. It’s a short, feel-good interview that packs an education. One topic that was covered is the fact that widely-known […]

Social Media Youth: Marketing to the Empowered Generation

Saturday, April 21st, 2007

It really wasn’t that long ago that I was in high school (10 -14 years ago). But since that time, the technology that is cheaply available to young people has exponentially increased in scope and ease of use. Teenagers today are incredibly empowered by technology, especially Internet-based technology.
As an example, as teens we occasionally […]

How New SEO Ranking Factors Will Affect Your Blogging

Tuesday, April 3rd, 2007

Well, the votes are in. SEOs declare it is officially no longer 2005.
Web trends such as social media sites (which depend on user-generated content) have forced Google and other major search engines to reconsider how they rank the relevancy and authority of websites.Not long ago, every SEO tip began with something like this:
“Create a targeted […]

Successful Brands Must Become Social Media Architects

Tuesday, February 20th, 2007

Recently Sally Falkow published an article on Smart Social Media Thinking. And I agree that many companies have failed miserably in their attempt to jump on social media marketing. Unfortunately, many more companies will lose money or brand equity improperly marketing in a web 2.0 environment.
Many big, established corporations see opportunity in social media markets, […]