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Tuesday, September 25th, 2007
This blog is no longer updated. Please see the social media marketing blog for current posts. (http://socialmedia.ws)
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How to Guarantee Your Social Media Marketing Flops
Friday, May 11th, 2007What comes to mind you hear the term “social media marketing”?
Blogs? Podcasts? Wikis? Digg? YouTube? MySpace?
Yes, all of these topics float around in the social space. But blog posting and Digg diving should only afterthoughts in a well-planned social media marketing campaign.
As Jennifer Laycock of Search Engine Guide said at the SES Columbus […]
10 minutes to social media workshop
Wednesday, May 9th, 2007I’m in the presentation room right now here in Columbus. Hopefully, I’ll be able to Twitter my way through it. More soon… Get real time updates while I’m in the workshop. Text message “follow occasional” to 40404 (no quotes).
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Columbus Search Engine Strategies Live! Event Two Days Away
Monday, May 7th, 2007I’m going! Are you? I’ll also be attending the social media workshop training session.
Throughout the day, I’ll be broadcasting updates on Twitter. You can receive all my updates from the SES Live! event sent directly to your mobile phone.
Simply text message “follow occasional” to 40404.
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WebTrends - Chicago Web Analytics Seminar
Wednesday, April 25th, 2007This should be an interesting day. Granted it’s free, so they will showcasing WebTrends software. But I don’t have a problem with that at all. In fact, I hope WebTrends representatives show me that WebTrends analytics can help me do what I do better. Here is more on the seminar.
Here’s the parts of the day’s […]
Embrace Transparency To Reclaim Control of Your Brand Message
Sunday, April 22nd, 2007Marketing is no longer about crafting a rigid, isolated message.
Marketing is about how you handle your half of the conversation.
I just listened to an episode of Marketing Voices that featured an interview of Guy Kawasaki. It’s a short, feel-good interview that packs an education. One topic that was covered is the fact that widely-known […]
Social Media Youth: Marketing to the Empowered Generation
Saturday, April 21st, 2007It really wasn’t that long ago that I was in high school (10 -14 years ago). But since that time, the technology that is cheaply available to young people has exponentially increased in scope and ease of use. Teenagers today are incredibly empowered by technology, especially Internet-based technology.
As an example, as teens we occasionally […]
How New SEO Ranking Factors Will Affect Your Blogging
Tuesday, April 3rd, 2007Well, the votes are in. SEOs declare it is officially no longer 2005.
Web trends such as social media sites (which depend on user-generated content) have forced Google and other major search engines to reconsider how they rank the relevancy and authority of websites.Not long ago, every SEO tip began with something like this:
“Create a targeted […]
Small Business Social Media: Just Get Involved
Monday, April 2nd, 2007Over on SearchEngineLand, Matt McGee wrote an excellent piece explaining how a small business can start profitably utilizing social media to increase traffic, build their brand, and make sales. The article demonstrates that several simple steps can be taken that even bootstrapping small businesses can afford.
What’s on the list? Starting a blog. Commenting on other […]
Black Hat Social Media Marketing Is A Failed Concept
Saturday, March 24th, 2007Social media sites, news tagging sites, bookmarking sites.
These services are powerful resources for marketing or brand-building your brand, but you just can’t step into them with the usual SEO mentality. I’m talking black hat tactics. The tricks of dark SEO that are meant to manipulate search engines by artificially inflating the perceived value of a […]
