linking

How New SEO Ranking Factors Will Affect Your Blogging

Tuesday, April 3rd, 2007

Well, the votes are in. SEOs declare it is officially no longer 2005.
Web trends such as social media sites (which depend on user-generated content) have forced Google and other major search engines to reconsider how they rank the relevancy and authority of websites.Not long ago, every SEO tip began with something like this:
“Create a targeted […]

TrailFire: Social Media Marketing Tool For Your Sales Page

Wednesday, February 21st, 2007

While it is appropriate to ask whether we need another bookmarking service, I think TrailFire provides a unique value to online marketers. Yes, you can bookmark and share individual sites with del.icio.us, and that serves a very useful function. But TrailFire allows you to not only group bookmarks together, but actually create an ordered path […]

LinkBaiting: Marketing to Our Peers

Tuesday, February 20th, 2007

Peter Young wrote a great summary and examples of linkbait hooks explained in Andy Hagans’ Ultimate Guide to Linkbaiting and Social Media Marketing.
I think the concept of linkbaiting demonstrates that social media and blogging have created a new type of customer segment that businesses must recognize to remain competitive. Even if this customer segment isn’t […]