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Fact: Web Analytics Drives Relevant Content, Builds User Trust

Wednesday, April 25th, 2007

The WebTrends seminar was great. Seriously, IMO WebTrends set an example as how informational and relevant a free seminar can be.
To be honest, I didn’t know what to expect. Another company in their position could have really turned event into a giant sales pitch.
But the WebTrends reps and their partners opened my eyes […]

Double Your Search Engine Traffic the Easy Way

Monday, April 23rd, 2007

I just started a new section of Marketing Mutation where I will list the actual software I use for SEO. (the new section can be found by clicking the navigation link labeled, SEO Tools. I will also write about how I use each tool to get results.
My first page of this section is first […]

How New SEO Ranking Factors Will Affect Your Blogging

Tuesday, April 3rd, 2007

Well, the votes are in. SEOs declare it is officially no longer 2005.
Web trends such as social media sites (which depend on user-generated content) have forced Google and other major search engines to reconsider how they rank the relevancy and authority of websites.Not long ago, every SEO tip began with something like this:
“Create a targeted […]