Brand

Embrace Transparency To Reclaim Control of Your Brand Message

Sunday, April 22nd, 2007

Marketing is no longer about crafting a rigid, isolated message.
Marketing is about how you handle your half of the conversation.
I just listened to an episode of Marketing Voices that featured an interview of Guy Kawasaki. It’s a short, feel-good interview that packs an education. One topic that was covered is the fact that widely-known […]

Social Media Youth: Marketing to the Empowered Generation

Saturday, April 21st, 2007

It really wasn’t that long ago that I was in high school (10 -14 years ago). But since that time, the technology that is cheaply available to young people has exponentially increased in scope and ease of use. Teenagers today are incredibly empowered by technology, especially Internet-based technology.
As an example, as teens we occasionally […]

Small Business Social Media: Just Get Involved

Monday, April 2nd, 2007

Over on SearchEngineLand, Matt McGee wrote an excellent piece explaining how a small business can start profitably utilizing social media to increase traffic, build their brand, and make sales. The article demonstrates that several simple steps can be taken that even bootstrapping small businesses can afford.
What’s on the list? Starting a blog. Commenting on other […]

Successful Brands Must Become Social Media Architects

Tuesday, February 20th, 2007

Recently Sally Falkow published an article on Smart Social Media Thinking. And I agree that many companies have failed miserably in their attempt to jump on social media marketing. Unfortunately, many more companies will lose money or brand equity improperly marketing in a web 2.0 environment.
Many big, established corporations see opportunity in social media markets, […]