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WebTrends - Chicago Web Analytics Seminar
By dan | April 25, 2007
This should be an interesting day. Granted it’s free, so they will showcasing WebTrends software. But I don’t have a problem with that at all. In fact, I hope WebTrends representatives show me that WebTrends analytics can help me do what I do better. Here is more on the seminar.
Here’s the parts of the day’s agenda that I plan on attending:
Profitably Acquiring Customers through Effective Paid Search Engine Strategies
Speakers: John Rodkin, Ingrid Nielsen
By leveraging proven strategies, the power of web analytics, and new optimization technologies, companies can dramatically increase the effectiveness of their paid search campaigns. This session will provide best practices for leveraging paid search to drive your online business objectives.
In Search of… Online Optimization: Getting the Most Out of On-site Search
Speakers: Brian Rosenblat, Reza Kazemipour
We all know that on-site search technologies help customers find what they’re looking for on your web site. But by combining on-site search technologies with powerful web analytics insight, organizations can optimize user experiences and create profitable cross-sell opportunities as well. Find out how you can leverage this powerful combination on your site.
Increasing Conversion through Dynamic, Relevant Content
Speakers: Colby Cavanaugh, Philippe Suchet
Through the dynamic combination of web analytics and behavioral targeting, you can automatically turn intelligence into action and boost the value of your customer relationships over time. Learn how to increase site conversion by targeting visitors with relevant offers and timely messages.
Turning Insight into Action with Targeted Email Marketing
Speakers: Barry Parshall, Joel Book, Scott Olrich
Being able to effectively segment and target valuable customers is the key to unlocking long-lasting and profitable relationships. This presentation will demonstrate the basics of segmentation, and provide ways to identify loyal customers and take action on customer intelligence.
I’m really looking forward to the bit on producing dynamic, relevant content. And while the session about segmenting valuable visitors is focused on email marketing, it can most likely be applied to other new media marketing tactics that also permit personalization and interactivity.
I’ll have more to say about this after the seminar…
Topics: Social Media, Web Analytics |
April 25th, 2007 at 9:38 pm
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