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Fact: Web Analytics Increases the Value of Your Business
By dan | April 25, 2007
Yes, it’s true. And here is why.
Web Analytics enables heightened content-targeting. It also allows you to tailor each offer based on a user’s behavioral and psychographic data.
Tailored Offers = Higher Conversion Rates
When users are presented with offers that are increasingly relevant to their situation, they purchase more. Often.
Higher conversion rates allow you a maintain a higher customer acquisition cost (such as pay-per-click bids) and still make a profit. High conversion rates would enable your site to bid more than your competitors can profitably afford to bid for the same terms. Obviously, this leads to increased business opportunities.
And if it comes time to sell the company, your business commands the higher value.
Topics: Web Analytics, Conversion Rate, Content, Personalization |
