Archive for April, 2007

Fact: Web Analytics Increases the Value of Your Business

Wednesday, April 25th, 2007

Yes, it’s true. And here is why.
Web Analytics enables heightened content-targeting. It also allows you to tailor each offer based on a user’s behavioral and psychographic data.
Tailored Offers = Higher Conversion Rates
When users are presented with offers that are increasingly relevant to their situation, they purchase more. Often.
Higher conversion rates allow you a maintain a […]

Fact: Web Analytics Drives Relevant Content, Builds User Trust

Wednesday, April 25th, 2007

The WebTrends seminar was great. Seriously, IMO WebTrends set an example as how informational and relevant a free seminar can be.
To be honest, I didn’t know what to expect. Another company in their position could have really turned event into a giant sales pitch.
But the WebTrends reps and their partners opened my eyes […]

WebTrends - Chicago Web Analytics Seminar

Wednesday, April 25th, 2007

This should be an interesting day. Granted it’s free, so they will showcasing WebTrends software. But I don’t have a problem with that at all. In fact, I hope WebTrends representatives show me that WebTrends analytics can help me do what I do better. Here is more on the seminar.
Here’s the parts of the day’s […]

Double Your Search Engine Traffic the Easy Way

Monday, April 23rd, 2007

I just started a new section of Marketing Mutation where I will list the actual software I use for SEO. (the new section can be found by clicking the navigation link labeled, SEO Tools. I will also write about how I use each tool to get results.
My first page of this section is first […]

Embrace Transparency To Reclaim Control of Your Brand Message

Sunday, April 22nd, 2007

Marketing is no longer about crafting a rigid, isolated message.
Marketing is about how you handle your half of the conversation.
I just listened to an episode of Marketing Voices that featured an interview of Guy Kawasaki. It’s a short, feel-good interview that packs an education. One topic that was covered is the fact that widely-known […]

Social Media Youth: Marketing to the Empowered Generation

Saturday, April 21st, 2007

It really wasn’t that long ago that I was in high school (10 -14 years ago). But since that time, the technology that is cheaply available to young people has exponentially increased in scope and ease of use. Teenagers today are incredibly empowered by technology, especially Internet-based technology.
As an example, as teens we occasionally […]

How New SEO Ranking Factors Will Affect Your Blogging

Tuesday, April 3rd, 2007

Well, the votes are in. SEOs declare it is officially no longer 2005.
Web trends such as social media sites (which depend on user-generated content) have forced Google and other major search engines to reconsider how they rank the relevancy and authority of websites.Not long ago, every SEO tip began with something like this:
“Create a targeted […]

Small Business Social Media: Just Get Involved

Monday, April 2nd, 2007

Over on SearchEngineLand, Matt McGee wrote an excellent piece explaining how a small business can start profitably utilizing social media to increase traffic, build their brand, and make sales. The article demonstrates that several simple steps can be taken that even bootstrapping small businesses can afford.
What’s on the list? Starting a blog. Commenting on other […]