Archive for February, 2007

TrailFire: Social Media Marketing Tool For Your Sales Page

Wednesday, February 21st, 2007

While it is appropriate to ask whether we need another bookmarking service, I think TrailFire provides a unique value to online marketers. Yes, you can bookmark and share individual sites with del.icio.us, and that serves a very useful function. But TrailFire allows you to not only group bookmarks together, but actually create an ordered path […]

LinkBaiting: Marketing to Our Peers

Tuesday, February 20th, 2007

Peter Young wrote a great summary and examples of linkbait hooks explained in Andy Hagans’ Ultimate Guide to Linkbaiting and Social Media Marketing.
I think the concept of linkbaiting demonstrates that social media and blogging have created a new type of customer segment that businesses must recognize to remain competitive. Even if this customer segment isn’t […]

Successful Brands Must Become Social Media Architects

Tuesday, February 20th, 2007

Recently Sally Falkow published an article on Smart Social Media Thinking. And I agree that many companies have failed miserably in their attempt to jump on social media marketing. Unfortunately, many more companies will lose money or brand equity improperly marketing in a web 2.0 environment.
Many big, established corporations see opportunity in social media markets, […]

Embrace the Marketing Mutation!

Saturday, February 17th, 2007

Marketing Mutation: Marketer’s adaptation caused by the ongoing process of relatively permanent changes in the online environment that reduce or eliminate the benefits derived from previously effective marketing tactics.
This blog is dedicated to how online marketing strategy copes with the rapidly changing online environment.
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